Est. 2025

Certain House
Visual Studio
Los Angeles, California

We empower animators, writers, and visionaries-not just with tools, but with creative ownership. We don’t just hire talent, we amplify voices.

We design stories for where audiences are, not just where they’ve been - whether that’s streaming, immersive experiences, social storytelling, or interactive worlds.

We believe the future of animation isn’t just in how it looks - but who tells the story, how it’s made, and why it matters.

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Why 3D?

3D animation and digital workflows are integral to modern media production due to their scalability, flexibility, and technological synergy with high-performance computing. These systems empower creators to produce high-quality content efficiently, while also enabling the development of interactive, immersive experiences. The ability to rapidly iterate on creative content, manage vast libraries of assets, and employ advanced simulation techniques makes these workflows essential for thriving in the fast-paced, ever-evolving landscape of new-age media jobs.

3D Animation

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3D Rendering.2

Ray Tracing: Traces the path of light rays from the camera (viewer's perspective) to the scene. Simulates reflections, refractions, and shadows. Requires tracing multiple rays per pixel.

Recursive Ray Tracing: Traces rays recursively as they bounce off reflective or refractive surfaces.

Path Tracing: More advanced form of ray tracing that traces light paths in all directions, considering both direct and indirect lighting.

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Functional Cinema

Set FOV (e.g., 35mm lens equivalent)
camera[c4d.CAMERA_FOV] = 35.0

Enable Depth of Field
camera[c4d.CAMERA_DEPTHEOFFIELD] = True camera[c4d.CAMERA_FSTOP] = 2.8
# Shallow depth of field (wide aperture)
camera[c4d.CAMERA_DOFDISTANCE] = 100.0 # Focus distance

Set Camera Position
camera.SetAbsPos(c4d.Vector(0, 50, -300)) camera.LookAt(c4d.Vector(0, 0, 0))
# Point the camera at the origin

# Create the Key Light
(Dramatic Lighting) key_light = c4d.BaseObject(c4d.Olight) key_light[c4d.LIGHT_TYPE] = c4d.LIGHT_TYPE_SPOT
key_light[c4d.LIGHT_INTENSITY] = 1000 key_light.SetAbsPos(c4d.Vector(0, 200, -300)) # Position the light at an angle
doc.InsertObject(key_light)

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Geometry

The fundamental building block of any 3D rendering software is the scene graph or hierarchical data structure, which organizes the various objects, lights, cameras, and materials within a virtual environment. Each object is typically represented as a collection of polygons (usually triangles) that define its surface geometry. These polygons are stored in the form of meshes, which can be parametrically defined (e.g., spheres, cubes) or more complex subdivision surfaces (e.g., NURBS or spline-based geometry). The software applies transformation matrices to position, rotate, and scale these objects in 3D space.

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3D_Rendering.2

Rasterization: A more efficient rendering technique used in real-time applications, where the geometric primitives are mapped directly onto a 2D viewport.

Radiosity and Photon Mapping: Radiosity used for highly diffuse lighting simulations. Photon mapping is useful for simulating complex lighting phenomena, like caustics.

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Contact

info@certainhouse.com
@certainhouse