Est. 2025
Certain House
Visual Studio
Los Angeles, California
We empower animators, writers, and visionaries-not just with tools, but with creative ownership. We don’t just hire talent, we amplify voices.
We design stories for where audiences are, not just where they’ve been - whether that’s streaming, immersive experiences, social storytelling, or interactive worlds.
We believe the future of animation isn’t just in how it looks - but who tells the story, how it’s made, and why it matters.
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Why 3D?
3D animation and digital workflows are integral to modern media production due to their scalability, flexibility, and technological synergy with high-performance computing. These systems empower creators to produce high-quality content efficiently, while also enabling the development of interactive, immersive experiences. The ability to rapidly iterate on creative content, manage vast libraries of assets, and employ advanced simulation techniques makes these workflows essential for thriving in the fast-paced, ever-evolving landscape of new-age media jobs.
3D Animation
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3D Rendering.2
Ray Tracing: Traces the path of light rays from the camera (viewer's perspective) to the scene. Simulates reflections, refractions, and shadows. Requires tracing multiple rays per pixel.
Recursive Ray Tracing: Traces rays recursively as they bounce off reflective or refractive surfaces.
Path Tracing: More advanced form of ray tracing that traces light paths in all directions, considering both direct and indirect lighting.
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Functional Cinema
Set FOV (e.g., 35mm lens equivalent)
camera[c4d.CAMERA_FOV] = 35.0
Enable Depth of Field
camera[c4d.CAMERA_DEPTHEOFFIELD] = True
camera[c4d.CAMERA_FSTOP] = 2.8
# Shallow depth of field (wide aperture)
camera[c4d.CAMERA_DOFDISTANCE] = 100.0 # Focus distance
Set Camera Position
camera.SetAbsPos(c4d.Vector(0, 50, -300))
camera.LookAt(c4d.Vector(0, 0, 0))
# Point the camera at the origin
#
Create the Key Light
(Dramatic Lighting)
key_light = c4d.BaseObject(c4d.Olight)
key_light[c4d.LIGHT_TYPE] = c4d.LIGHT_TYPE_SPOT
key_light[c4d.LIGHT_INTENSITY] = 1000
key_light.SetAbsPos(c4d.Vector(0, 200, -300)) # Position the light at an angle
doc.InsertObject(key_light)
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Geometry
The fundamental building block of any 3D rendering software is the scene graph or hierarchical data structure, which organizes the various objects, lights, cameras, and materials within a virtual environment. Each object is typically represented as a collection of polygons (usually triangles) that define its surface geometry. These polygons are stored in the form of meshes, which can be parametrically defined (e.g., spheres, cubes) or more complex subdivision surfaces (e.g., NURBS or spline-based geometry). The software applies transformation matrices to position, rotate, and scale these objects in 3D space.
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3D_Rendering.2
Rasterization: A more efficient rendering technique used in real-time applications, where the geometric primitives are mapped directly onto a 2D viewport.
Radiosity and Photon Mapping: Radiosity used for highly diffuse lighting simulations. Photon mapping is useful for simulating complex lighting phenomena, like caustics.
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Contact
info@certainhouse.com
@certainhouse
Company Name
Certain House
Industry
Design, Media, Technology
OverviewCertain House is a multidisciplinary creative agency that thrives at the intersection of design, technology, and media creation. With an ethos rooted in innovation and precision, Certain House specializes in creating immersive, forward-thinking spaces and digital experiences that are grounded in the principles of sustainability, artistry, and functionality. The company takes a holistic approach to its work, integrating cutting-edge workflows with human-centered design to shape digital environments that inspire, connect, and enhance the human experience.
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Simulate Stimulation
Technologies like fluid dynamics, rigid-body dynamics, soft-body simulations, and cloth simulation allow for the creation of complex natural phenomena (e.g., water, smoke, explosions, and fabric movement) that adhere to the laws of physics. These simulations are essential for achieving hyper-realism in modern media production. The integration of particle systems allows for the efficient simulation of large-scale phenomena like explosions, fire, or dust clouds, all of which are pivotal in today’s VFX-heavy media productions.
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Blending Physical and Digital Spaces SeamlesslyUnreal Engine
Cinema4D
Blender
Houdini
Adobe Suites
Marvelous Designer
Touch Designer
Modular, Non-linear Pipelines
Digital workflows are non-linear and modular nature. Unlike traditional media production methods that often require linear progression from pre-production to post-production, digital workflows allow for parallel processing of various components of the production pipeline. This facilitates greater agility and collaboration within cross-disciplinary teams. Key stages of the pipeline—such as modeling, rigging, animation, lighting, rendering, and compositing—can be independently iterated upon and refined, all while maintaining synchronization across the entire project.
Non-destructive editing is possible through procedural workflows, where modifications can be applied without permanently altering the underlying data. This is particularly advantageous in rapidly evolving industries where creative directions change frequently.
Modular design allows assets like textures, rigs, and animation sequences to be reused across multiple projects, maximizing the value of content and reducing redundancy.
Certain House
CH Collective
Field Guide
Los Angeles, California
2025
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Certain House Studio 2025Index